Tuesday, January 23, 2007

Aston Martin Rapide Concept

The Aston Martin Rapide concept is a four-door, high performance coupé of remarkable grace and poise. Based on Aston Martin's unique VH (Vertical/Horizontal) architecture, the Rapide combines the company's commitment to power, beauty and soul with space and practicality for every eventuality. It stands for stylistic excellence, market innovation and flexible manufacturing. The Rapide is the epitome of Aston Martin’s low-volume, high-technology approach, the synergy of modern methods and materials with traditional skills to create a new form of craftsmanship for the 21st century.

While the Rapide retains Aston Martin's inherent design characteristics the additional length and extra doors build upon the DB9’s taut, poised stance, generating a natural, even flow and a dynamic sensation that's conveyed even when the Rapide is standing still. “In terms of elegance the Rapide is adding value to the DB9’s undisputed elegance and subtle understatement,” says Dr Ulrich Bez, Chairman and Chief Executive Officer of Aston Martin. “Our cars must look beautiful from all angles, and the four-door is very well balanced.” Practicality and power are the Rapide's signature qualities, but above all it is recognisably an Aston Martin, a testament to the strength of the marque's design language. The Rapide's four-door body provides greater access to the extended architecture, making it a performance car for every occasion. “The proportions must be perfect,” says Dr Bez, “if we couldn’t achieve this then we wouldn’t have made the car.”