A Refined Exterior and Interior
Among the many refinements made to the March, which celebrates its 25th anniversary this model year, are a restyled front end appearance with revised headlamp and grille designs, as well as expanded application of the top-line front bumper specification.
The March comes in a selection of 12 attractive body colors, including four all-new colors: Sakura Pearl Metallic, Chamomile Green Pearl Metallic, Framboise Red Pearl (two-stage) and Pacific Blue Pearl Metallic. In conjunction with this minor model change, additional body colors have been adopted for the 12SR and 15SR-A*1 models.
March's interior features a new trim color, Cacao, which creates a rich and stylish ambience. Additionally, a redesigned meter cluster (4-speed AT models only) now features a carbon-like silver color, which combines with the new silver-embellished center console to give the interior a stylish design. Other enhancements include adoption of newly designed seat and door trim fabric and a driver's seat armrest (E and G models).
Nissan's Intelligent Key system and body-colored door handles have been added to the list of standard features (E models), while steering wheel controls have been added to E and G models. The new March also adds an audio system auxiliary port for connecting digital audio players or other portable music device (excluding the 12B and SR models).
"Plus navi HDD" Special Specification Model
Based on the March 12S and 14S FOUR, the new "Plus navi HDD" model is designed to provide exceptional value. The centerpiece of this new model is an exclusive HDD-based navigation system featuring a high-speed, large-capacity 30-gigabyte hard disk drive. The "Plus navi HDD" model also adds a leather-wrapped 3-spoke steering wheel, among other special appointments.
The revised March model lineup includes two new optional packages: a factory-installed Aero Style Package (available on all models except the 12B and SR versions) and a factory-installed Square Interior Package (available on the 12E, 15E and 14E FOUR).
Sales Target and Pricing
The sales target for the new March is 3,000 units/month, with pricing ranging from 1,103,550 yen to 1,782,900 yen, including consumption tax.
The March is being marketed under the "SHIFT_happiness" tagline.